.. Everybody talking about Airfix - for all the wrong reasons. Well, the days of the 'Big Reveal' seem to be over. There were no announcements of any consequence whatsoever. The days of the big red boxes are apparently also on the way out. The Airfix stand was mostly black and blue manned by ladies dressed in pink! Even a cursory glance at the videos on line show that Telford was mostly (Heller) yellow. Well that was novel - Airfix make their marketing man redundant and he goes to Heller who make a big splash.
From one well-known FB modeller;
"..the entire Airfix stand at Telford was a vibe-free branding catastrophe. Dark blue logo, pink shirts, zero knowledge. When you consider how intensely strong the branding and presentation has been, especially in the last decade, this felt like the soulless product of some doe-eyed clueless teenager's least literate AI prompt."
At least the new Canberra looks nice - but no news on when it might be here..and it could be a while after this that we see anything new from Airfix....
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