Have a break....

KitKat's latest ad campaign takes the brand's "have a break" tagline to 'innovative new levels', pairing up with kit company Airfix who created a special edition of their new Spitfire XIV. The kits were sent to a number of model-making YouTubers who, upon opening the packaging, discovered a KitKat incorporated in the kits mounted on its own 3D-printed plastic sprue. The KitKat itself comes into play at step 38 of the model-making process, under the instruction "have a break".